Creating Commercials: Miss Wallace's Class Video Project

I was invited to help out with a video production project in Miss Wallace's grade six class.  They had been learning about television and it seemed fitting that they should produce some "television" of their own.  Before I joined them, Miss. Wallace and her class were working to better understanding what makes television and commercials interesting to us.   They branding, personalities, images, audience and more.   As a concluding activity, Miss. Wallace tasked her class with creating commercials for a fictional product.   The class worked in small groups to plan, film and edit their commercials.

Phases of Creating Commercials

Preparing a Plan - Groups of students met to decide on a "product" and then plan their video, including target audience, roles to cast, crew member assignments and more

Writing a Script - Each group used a shared document to draft and revise their scripts using a two-column script template.

Filming - With the cast selected and the scripts ready, students shot their video using an iPad.

Editing - Students brought together their video clips, added sound effects and titles using iMovie.

Sharing - Miss. Wallace helped her class upload their videos to a class YouTube channel.  Their finished products are shared below:










Thank you to Miss. Wallace and her class for sharing their work!